Category Archives: Graduates

Rude graduates don’t get jobs

 

rudeStats on graduate employment make depressing reading.  It is one of the hardest times ever to leave university and secure a graduate level job.  My trainees worked out it was taking them on average 33 applications to secure an interview.  AN INTERVIEW, not even a job offer!  These are well trained grads who write great cover letters and have sparkling CVs which experienced PR headhunters have combed through in great detail, and even they struggle.

 

Which is why I was surprised on Monday when six out of twenty graduates invited to come along, didn’t turn up for the Taylor Bennett Foundation assessment day.  Two¸I believe, had genuine reasons not to be there but the other four contacted us after 8pm on the day before to say they  wouldn’t be turning up.  One said “I’ve had a change of circumstance”.  What could possibly change on a Sunday night that they didn’t know about on the Friday?

 

None of them had the balls to call us on the phone.  Even the two with genuine reasons. They all sent vague emails.  That really grips my shit.  It’s rude, and cowardly.  Although in the past we’ve had some who haven’t turned up and haven’t bothered to contact us at all and that is unforgiveable.

 

To get an assessment invitation they had to fill in a very very long application form.  It is deliberately long to test commitment to the programme and to give me the opportunity to check out whether they write well and whether they have the right motivation to be selected.  Then they have to attend a two hour pre-assessment briefing where they are given a rundown of what the assessment day entails and a presentation topic which they have to spend several hours preparing in advance.  Finally, they have to complete a 30 minute online personality suitability test.  It’s hardcore.  It’s detailed.  It’s designed for us to get the best.  These six graduates completed all these stages and yet still didn’t show for the assessment.

 

They are told, even if they don’t secure one of the eight coveted spots on our programme we will give them very detailed and honest feedback.  This takes considerable time and effort by our assessors and our Programme Manager who has to collate all of the handwritten notes from the day.  It is feedback they are never likely to get anywhere else.  It is unique to us and it is our way of helping more than just the graduates who join us for the ten week traineeship.  Only about one in ten grads bother to reply to us to say thank you for the feedback.  Manners, it seems, are not taught at university.

 

If I were a grad in this economic climate, I would have to be on my deathbed to not to turn up to such an amazing opportunity.

 

In a way, those graduates did us a favour.  It saved us the job of weeding them out as unreliable and uncommitted during the assessment process.  However, they did not do other grads a favour.  If they had given us enough notice – say, Friday lunchtime – then we could have invited others to have taken their place and have a shot at getting a place on the TBF programme.

 

So if they apply again, their applications will automatically go in the bin.  We don’t take rude and selfish people at the Taylor Bennett Foundation, and I suspect other employers won’t either.

 

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Filed under Graduates, Jobs, PR, Public Relations, Recruitment, Work

Recommended reading for graduates job hunting in PR

I often get asked advice by graduates looking to break into the PR industry so here’s my round up of useful articles for job-hunting grads:

Twitter Feeds for PR Wannabes

How to stand out as PR interns

50 best blogs for PR professionals

Creative PR job applications

Tips for getting a job in PR

How to get in PR and stay in it 

How to make the most of your internship

5 good and bad ways to get a job in PR

How to write a thank you letter

How to make a good first impression

Making your CV more effective

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What skills do you need to run a PR internship?

2012 is turning out to be quite a year.  Not only will the Taylor Bennett Foundation be running four PR internships, and increasing the intake from six graduates on each programme to eight but also, rather inconveniently, I am having a baby.

It was a planned pregnancy.  Well, planned in that we have been trying to conceive for nearly five years with no luck, but I never really had expected it to happen and so in terms of when the baby is due to make an appearance, it was not diarised.

For anyone who knows me well, you will realise that this has caused me endless sleepless nights.  My role at the Foundation is completely unique.  I have never met anyone who does my job elsewhere and so I take great pains to make sure I am not away on holiday when the internships are running so that someone else doesn’t have to take on tasks they never imagined they’d have to.  I never imagined, therefore, that I would be taking four months maternity leave in the middle of the year and leaving my precious interns in the hands of someone new.

The baby has been warned that it must appear on its due date of May 5th as to be early would be disastrous and to be late will mean mummy will be cross.  My friends have scoffed at the idea of a child who follows my spreadsheet but it will have to learn pretty quickly I tell you.

The question of who will manage the internship programmes while I am away is still up in the air.  We’ve had a few ideas but the decision of who takes over is down to the Foundation’s trustees so I have my fingers crossed they will go with my first choice.

Whoever it is will have to take on a bewildering array of tasks.  I have been running these programmes for two years now and I had never quite grasped the variety of things I do on a day to day basis.  To ease the cover person into the role, I have started compiling a “Guide to Running the Taylor Bennett Foundation Internships”.  It is twenty pages so far and I’m only up to what to do to recruit the interns and how to settle them in on their first week.

I am very lucky in that I love my role.  It is challenging, interesting and can be very rewarding, but it demands of me some unusual skills.

So, for those of you who fancy running such a scheme here are just some of the more random things you’ll be tasked with:

-          Make sure the interns understand how to change a toilet roll (no one likes going into the loo to find that the last roll has been used and not replaced)

-          Ensure you’re up to date with popular culture so as not to seem a million years old (I am 37 so to the average 22 year old I am ancient) and, if running an internship focussed on fashion PR, be clear in your understanding that Paul’s Boutique bags are chavvy and Mulberry are not

-          Be clear when giving instructions.  Graduates are used to pages of academic instructions with little room for interpretation.  If your directions aren’t clear, they’ll go off piste

-          When giving them career advice think about it from their mum’s point of view.  If it’s not advice you’d give your own child, it’s bad advice

-          Bring them cake.  Homemade is best, but if you’re six month’s pregnant and can’t be arsed to bake then Krispy Kremes also go down well

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Taylor Bennett Foundation – Diversity Internship Schemes 2012

In 2012 the Taylor Bennett Foundation (for which I am the Course Director) is running four more paid PR internship and training schemes designed to address the lack of black and ethnic minorities in the PR industry.

Application deadline for the Jan – Mar scheme run with Talk PR is midday on  19th December so get applying!

For more details go to our website www.taylorbennettfoundation.org

 

Click on the image below to read our recruitment advert.

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Why be a PR mentor?

Mentor

Since 2008, Taylor Bennett has set out to address the lack of ethnic diversity in the PR industry with an innovative PR training and internship programme.  For ten weeks, six black and minority ethnic graduates are given intensive PR training, work-based experience  and career guidance.  They also get to meet industry professionals from a range of in-house, agency and media organisations.  It is a fabulous scheme and in 2010 it won the Lord Mayor’s Dragon Award for Social Inclusion , which we are very proud of.   Previous participants have already started successful careers in communications in firms which include Edelman, Brunswick, Cantos, Racepoint Group, MS&L, Freud, Talk PR, London Thames Gateway, Macbeth Media Relations and the Olympic Legacy Company.  The success of the scheme means that by the end of 2011, nearly 50 graduates will have passed through the programme and that leaves us with a dilemma.

Until now, we have offered each of the interns personal career guidance, not only while they’re on the programme, but as they enter their careers and beyond.  However, it is becoming increasingly difficult to do this.  We are a small organisation and while I adore all our interns, there are not enough hours in the day for me to run the programme, and to continue to support them regularly once they leave us.   So, we are appealing to the PR community to step forward and act as mentors to these graduates – not only as they embark on their first PR roles, but throughout the lifetime of their careers.

Several PR practitioners have already put their hands up for this opportunity.  We try to partner the mentors with grads we think will get the most out of their advice, and then ask that they try to meet up once a month for coffee to discuss their career aspirations.  The rest of the time they are available by phone and email to answer questions and offer advice.  We hope therefore that it is not too time-intensive, but that it gives the grads someone to turn to when they have a career question or issue.

Mentoring can be very rewarding.  It gives you the opportunity to see a mentee progress and grow as a person.  It also allows you to develop your management and training skills.  Which gives you the chance to self-reflect – making sure that you regularly audit your own skills and professional development. It should also enrich your working experience.  By keeping tabs on what junior people in the industry are up to, it enables you to keep your finger on the pulse of what’s new and should enhance your professional image.

For the mentees, it helps them to develop those all important networking skills and to gain a different perspective on how the profession works.  It should give them confidence to speak to people more senior than them, teach them how to work towards goals, and give them experience of handling constructive criticism.  In turn we hope that this will fire up their enthusiasm for the industry and inspire them to apply for jobs, and then develop their communications careers.

Our current mentors are:

Lisa Quinn, Taylor Bennett
Lily Lazarevski, Cut Communications
Nicky Rudd, Padua Communications
Nina Arnott, McDonalds
Sharon Chan, Consolidated PR
Magda Bulska, CHA
Howard Jones, CC Group
Chris McCafferty, Kaper PR

 

We are currently on the hunt for seven more mentors.  Ideally you will have experience in the following sectors, but we are very open to anyone who has an interest in volunteering. 

Fashion/beauty
Financial PR
Consumer
Digital
Charity
Professional services (particularly law)

You don’t need to be particularly senior, although you’re very welcome if you are, but ideally should have some experience of managing junior members of staff.

If you would like to volunteer as a mentor, please email sarah@taylorbennettfoundation.org

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Trainingtastic!

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I have a couple of work related things to announce… it’s blatant advertising but hey ho, I own the blog so I’m allowed.

Anyway, the first thing is that here at Unicorn Jobs we are running CV workshops for University Students.  There will be posters up around campus all over the place but you can also see the details here.  Sign up, we’ll teach you how to structure a CV and what not to write.  All for free!  We know how students like the free thing.  You can save your pennies and spend it on cider instead.

Secondly we are running training sessions in the summer for students who have just finished their GCSEs.  These are not free but you get to spend a lot of time in the Unicorn Jobs offices and will learn shed loads (I think our marketing material says something a bit more specific than "shed loads").  You can read about our 16+ programme here.

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Filed under Graduates, Students, Training

On the hunt for contributors

Here at unicornjobs.com we’re on the hunt for fresh journalistic talent to write for our site.  Details below.

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