Category Archives: Work

March 12, 2013 · 8:03 pm

Rude graduates don’t get jobs

 

rudeStats on graduate employment make depressing reading.  It is one of the hardest times ever to leave university and secure a graduate level job.  My trainees worked out it was taking them on average 33 applications to secure an interview.  AN INTERVIEW, not even a job offer!  These are well trained grads who write great cover letters and have sparkling CVs which experienced PR headhunters have combed through in great detail, and even they struggle.

 

Which is why I was surprised on Monday when six out of twenty graduates invited to come along, didn’t turn up for the Taylor Bennett Foundation assessment day.  Two¸I believe, had genuine reasons not to be there but the other four contacted us after 8pm on the day before to say they  wouldn’t be turning up.  One said “I’ve had a change of circumstance”.  What could possibly change on a Sunday night that they didn’t know about on the Friday?

 

None of them had the balls to call us on the phone.  Even the two with genuine reasons. They all sent vague emails.  That really grips my shit.  It’s rude, and cowardly.  Although in the past we’ve had some who haven’t turned up and haven’t bothered to contact us at all and that is unforgiveable.

 

To get an assessment invitation they had to fill in a very very long application form.  It is deliberately long to test commitment to the programme and to give me the opportunity to check out whether they write well and whether they have the right motivation to be selected.  Then they have to attend a two hour pre-assessment briefing where they are given a rundown of what the assessment day entails and a presentation topic which they have to spend several hours preparing in advance.  Finally, they have to complete a 30 minute online personality suitability test.  It’s hardcore.  It’s detailed.  It’s designed for us to get the best.  These six graduates completed all these stages and yet still didn’t show for the assessment.

 

They are told, even if they don’t secure one of the eight coveted spots on our programme we will give them very detailed and honest feedback.  This takes considerable time and effort by our assessors and our Programme Manager who has to collate all of the handwritten notes from the day.  It is feedback they are never likely to get anywhere else.  It is unique to us and it is our way of helping more than just the graduates who join us for the ten week traineeship.  Only about one in ten grads bother to reply to us to say thank you for the feedback.  Manners, it seems, are not taught at university.

 

If I were a grad in this economic climate, I would have to be on my deathbed to not to turn up to such an amazing opportunity.

 

In a way, those graduates did us a favour.  It saved us the job of weeding them out as unreliable and uncommitted during the assessment process.  However, they did not do other grads a favour.  If they had given us enough notice – say, Friday lunchtime – then we could have invited others to have taken their place and have a shot at getting a place on the TBF programme.

 

So if they apply again, their applications will automatically go in the bin.  We don’t take rude and selfish people at the Taylor Bennett Foundation, and I suspect other employers won’t either.

 

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June 7, 2012 · 11:46 am

What to write in the “hobbies” section of your CV

So you’ve mastered the CV format and written a brand spanking new one following my brilliant guidelines  but you’ve still got that pesky bit at the bottom to write – the bit most people call “hobbies”.  So what do you do if you don’t actually have  any hobbies?  Should you leave that section blank?  I think that everyone has something interesting to say about their pastimes and there’s a number of ways you can tackle it.

Firstly, don’t title that section “hobbies”.  Give it a broader name like “additional information” which will give you a broader range of subjects to write about.  Then, start including anything which makes you interesting.  Interviewers use this section of your CV to find out a bit more about you as a person, so it can help to give them a rounded picture of you.  This is particularly true if you don’t have much work experience – if they can’t ask you about your career history, then your education and personal interests are going to feature much more heavily during the interview process.

Divide your interests into sections, so sports, music, literature, art, charity, cookery, travel etc.  Under each section write something about that interest.  Below I’ve given you a few examples:

Sports:  Play five-a-side football for the local pub team.  Manage children’s under 8 team for local primary school.

Societies & clubs : Member of my university Afro-Caribbean society.  Member of Little Rock amateur dramatic club.

Music: Play bass guitar in prog-rock band.  Particularly keen on classical music, especially Handel.

Literature:  Keen reader of historical fiction.  Favourite author is Alison Weir.

Charity: Volunteer for the local women’s refuge.  Walked 300 miles across the Namibian dessert to raise £3,000 for a children’s charity.

Travel:  Travelled extensively and have visited places which include Turkey, America, Hong Kong, Australia, China, France, Germany, South Africa.

Cookery:  Currently taking an evening Thai cookery course.

Crafts: I have recently completed a glass blowing course.

By fleshing out the information on each section, it gives the interviewer the opportunity to ask you about your interests in more detail.  Most employers are particularly keen on activities which show you work well in a team – so playing team sports or being part of a band, orchestra or choir are always good examples of this.  Steer clear of using “socialising” as a hobby – it suggests you spend a lot of time in the pub!

You should also use this section to list any further accomplishments, like additional training, any work you may have published and any posts you hold outside of work.  Like this:

Training: Completed the PRCA Digital PR course, July 2012.  First aider qualified.

Published Work:  Author of “How to get a PR job”, published January 2011

Posts held: Governor of Little Stippleton High School.  Trustee of Rocking Aid charity. At University I was treasurer of the Student Union.

Finally, you should include any skills which haven’t already been featured on your CV.  This may include IT packages you use and languages you speak.  Make sure you clarify how proficient you are in them:

IT Skills: Advanced user of Microsoft Office, Sage and SAP.

Languages: Fluent in French.  Conversational Spanish.

You might be surprised at how much you can write once you get thinking about it.  Of course, if you spend all your spare time in front of the telly, now might be the time to discover a passion for something you can talk about in an interview.

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August 25, 2011 · 1:27 pm

Ten Golden Interview Rules

  1. Turn up. If you can’t go to the interview for any reason, call the interviewer to apologise and explain so that they can give your slot to someone else.
  2. Be on time. Not 30 minutes early, not five minutes late. ON TIME. If you are unsure where you are meant to be going, do a trial run a few days before. If you get there very early on the day, go to a coffee shop and hang around until it is time for the interview. If you turn up early, the interviewer will feel under pressure to interview you then, when they may have other things to do. If you are late, you are wasting their time. Being late says “my time is more important than yours”. Not a great start.
  3. Dress smartly. If you don’t have a suit, buy one or borrow one. Polish your shoes. Have brushed hair and pay attention to your personal hygiene.
  4. Take a copy of your CV, along with anything else you have been asked to take – a portfolio of work for example.
  5. Do your research. Make sure you know what the company does. Find out as much as you can about the person interviewing you too.
  6. Read the job spec (assuming you have one) and the job advert, carefully. These will give you an idea of the questions you will be asked. If the job spec says that one of the requirements of this job is “a good eye for detail” they may ask you to give an example of when you have demonstrated that skill.
  7. Practise your handshake. A wet fish in your hand is not nice. Likewise, don’t try and crush your interviewer’s hand. Firm, but not bone-breaking, is best.
  8. Be interested. Don’t stare out of the window when they are talking to you, or pick your nose, or stare at your shoes.
  9. Be prepared to ask questions. At the end of the interview you will probably be asked if you have any questions. They may have already covered everything you need to know, but it’s best to have something to ask. Good questions include asking about their training opportunities, what the next stage in the interview process is likely to be, or when you are likely to hear from them.
  10. Remember that an interview is a two-way process. It is your opportunity to decide if you want to work for the company, just as much as it is their opportunity to find out if they would like to hire you.

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August 12, 2011 · 10:36 am

Ten tips for job hunters

Whether you’re a recent graduate looking for your first break into PR, or a seasoned professional wanting to make your next move, job hunting can be a total drag.  Here’s ten tips for finding your next role.

1)      Set yourself a specific time for job applications.  If you’re out of work, then treat it like a 9 – 5 job.  Get up, make a cup of coffee, turn on your computer and start hunting.  Resist the urge to turn on the telly – Jezza Kyle is far too tempting.  Take a break for lunch and then get back to it until the end of the working day.  If you’re already in a job then set aside an hour every evening.

2)      Do your homework.  Before you apply make sure you understand the role and the company you are applying to.  Reflect your research in your covering letter and make sure each application is specific to that particular company.  Standard covering letters go in the bin.  If you are applying through a recruitment agency this is a little more difficult, but try to make your application as relevant to the role as possible.

3)      Keep a record.  A recent graduate once told me that he’d worked out it was taking him, on average, 33 applications to achieve one interview for a PR role.  That’s a hell of a lot of applications but it is not surprising.  Competition for roles, particularly at entry level, is fierce.  I generally advise graduates to aim for twenty five applications per week, and those people who are already in jobs to aim for one application a day.  With that amount of correspondence you need to keep a record of who you have written to, which position you were applying for, whether you had a response and any other info that might be useful – like a copy of the job advert or role specification so you can refer to it if you’re called for an interview.  Admin is tedious, but it will make your life easier in the long run.

4)      Be persistent. 90% of the companies you apply to won’t even acknowledge receipt of your application let alone give you feedback if you’re rejected.  Don’t take it personally.  Replying to job applicants takes a huge amount of time and administration and for some firms it’s really low on their list of priorities.  As a rule of thumb, if you haven’t heard back from a company in two weeks, you are unlikely to be called to interview.  Don’t give up though.  It may mean you’re not right for that role, but other positions make crop up that are more suitable so keep applying.

5)       Apply speculatively.  If you apply for a specific job you are competing against all the other people applying for that role.  If you write to a company speculatively here is less chance that you will be competing against others and that your letter will stand out.  Make it clear what you are available for – full time, part time, temporary, permanent, contract, internships etc.  Ask them to keep your details on file for any suitable vacancies and if you haven’t heard back from them in three months, write again.

6)      Network endlessly.  Use social network sites like Twitter, LinkedIn and Google+ to follow influential PRs and get yourself noticed.  Go along to Tweet Ups, conferences and social events – lots of which are free to attend.   Make a point of collecting business cards and connecting with the people you have met after the event.

7)      Be realistic.  If you’ve got two years of experience and are currently paid £25,000 a year, don’t apply for Director level roles paying £100,000.  You’ll be wasting your time and that of the recruiter.

8)      Dot the ‘i’s and cross the ‘t’s.  Attention to detail is incredibly important when applying for jobs.  Make sure you address your application to the right person, and spell their name correctly.  Don’t just rely on spell check to pick up errors.  Proof read your CV and covering letters several times before you press send, and make sure you attach the relevant documents to your email.  Good writing and proof reading skills are required for most PR roles so it’s essential you can prove you have mastered the basics.

9)      Pay it forward.  If you spot a vacancy that would be great for a job hunting friend or acquaintance send them the link to the advert.   Hopefully, they will return the favour.

10)   Say thank you.  If you get a personal response to your application – even if it is a rejection – write and say thank you.  If you get an interview – even if you don’t get the job – write and say thank you.  If someone introduces you to a contact who then offers you an interview, write and thank the referrer.  Such a simple courtesy will make you stick in their minds and will make them more likely to recommend you again in the future.  Thank you letters and emails are rarer than you might imagine and are a really easy way to build your reputation as a thoughtful and friendly person to work with.

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July 27, 2011 · 6:00 pm

How to get a pay rise

 

 

 

 

 

Nobody likes asking for a pay rise.  We hope that our efforts will be recognised and rewarded accordingly, but sadly that’s not always what happens.  Managers may be busy focussing on budgets and targets and sometimes it takes for you to stand up and ask, instead of waiting for extra cash to appear in your pay packet.

 

Factors to consider before you ask for a raise include:

-          Market information.  Consult a specialist recruiter in your field and find out what the market norms are for you position.    Keep the whole package in mind.  You may find that you are paid at the lower end of the scale for your position in the market, but that you have a fabulous pension scheme or car allowance which compensates.

-          Pay scales. Find out if there are restrictions in terms of pay scale.  You may find that you are already at the top of that scale and your manager is restricted as to how much they can pay you, in which case you need to find out what you would have to do to achieve a promotion and go up to the next grade.

-          Your cash value.  Work out how much money you have saved/earned the company in the last 12 months and ask for an increase based on your cash value to the company.

-          The management’s point of view.  See it from the other side.  How valuable are you as an employee?  How easy would you be to replace?  What precedents would it set for other employees?

 
How to approach the subject of a pay rise with your manager:

-          Find out when the next salary reviews are due.  If it’s in the next few weeks you may be better off waiting until they occur and then making your case.  If it’s not for another six months then request a discussion with your manager.

-          Ask for a face-to-face meeting.  An email or letter will not suffice.  You need to discuss the issue rationally, calmly and give both your manager and yourself the opportunity to ask questions.

-          Take with you to the meeting a list of achievements and reasons why you deserve a pay rise.

-          Also take with you evidence of your market worth.  Take along testimonials from recruiters and salary surveys stating what your skills would be worth elsewhere.

 

What to do if your pay rise request is declined:

-          It may be that your manager is restricted by current budgets.  Ask when the next pay reviews will be and ask if you specifically will be considered for an increase in salary.

-          Negotiate other benefits.  There may be no more money in the salary pot, but you may be able to negotiate a higher contribution to your pension, flexible working hours, or extra training opportunities.

-          Ask for extra work and responsibility, and have achievements linked to an increase in pay.

 

It may be tempting to threaten to resign in the hope that your employer will try to keep you with the offer of a higher salary.  This is a dangerous game to play (particularly if you don’t have an offer of a job elsewhere!)   Remember that you are in your career for the long haul and you want to burn as few bridges as possible.  If you give your employer every opportunity to help you increase your salary and there is still no possibility of a raise or increased benefits, then perhaps it’s time to start looking around for a new position elsewhere.

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July 11, 2011 · 6:03 pm

Five Tricky Interview Questions

Interviews
Do you dread that part of the job interview when you get a question that you just don’t know how to answer? Never fear, here’s a run down of five common interview questions and how to approach them.

 

What are your strengths and weaknesses?

Oooof.  I really dislike this question.  I think it’s a bit lazy, but a lot of interviewers ask it.  They are looking to see how self critical you can be and whether you can give a balanced view.  The strength side of things tends not to be too difficult, particularly if you have a job description or advert to work from.   If they have asked for someone with a good eye for detail in the advert, it is a good idea to pick that out as a strength and give an example.  So you could say something like “I am a stickler for detail.  In my current role my colleagues always ask me to proof read their work as I am anal about typos and grammar.”  The weaknesses element of this question is more difficult.  The most common answer I have heard is “It can take me a while to get things done, because I’m such a perfectionist.”  Yawn.  I guarantee every recruiter has heard interviewees say that a million times.  The basis of the answer is sound – pick something negative and turn it into a positive – but the answer itself is rather dull.  So instead, pick something you know you are weaker on but that you are aware of and do something about.  For example, you could say “I am terribly impatient and get annoyed when other members of the team don’t deliver in time, but I have learned over the years that everyone’s working style is different so I try to be more laid back about it now and offer to help the others so that we meet the deadlines.”

 

Where do you see yourself in five years time?

Here, the recruiter is looking to see if you are flighty and if you are really committed to staying in this industry.   Recently I interviewed some graduates for an entry level PR position.  When asked this question one of the interviewees replied “Oh, I’d love to be teaching in a primary school.”  They didn’t get the job.   Declaring that your real passions lie elsewhere is not the best technique for interviews.  Instead, you should make it clear that you would like to be in the industry you are interviewing for, and that hopefully you will have progressed into a more senior position.  You are then reinforcing your commitment to the job and making it clear that you have ambitions to build on your skills and experience.

 

Why should we hire you?

How good are you at selling yourself?  That’s what this question really means.  This is your opportunity to give a comprehensive picture of why you are better than the other ten candidates they are interviewing.    You need to find a balance between confidence and arrogance.   Saying “I’m the best” is arrogant.  Saying “I’m the best at my current firm and have handled some really difficult and demanding clients in the last twelve months so I think I could bring some useful skills and experience to your team” is confidence.  Justify your reasons with examples of your past experience. 

 

Why are there gaps on your CV?

If you have been out of the job market at some point, it is likely it will be picked up on in interview.  The rule of thumb here is, be honest.  You may have taken time out to have children, for example.   Tell the interviewer that and that you now have excellent childcare arrangements and are committed to going back to work.    In the last year, many people have suffered job losses and redundancies due to poor economic conditions.   Redundancy doesn’t have the stigma it had ten years ago, so tell the interviewer you were one of several job losses in your firm and that although you were upset to lose your job, you realise your bosses had difficult decisions to make.  If at all possible, tell the recruiter how you have kept your hand in, even when you’ve not been working.  You may have continued to write a relevant blog, or kept abreast of your sector’s media coverage.   Make sure you make it very clear that you are committed to a long-term relationship with your next firm and that your break from employment was for genuinely good reasons.

 

Do you have any questions?

I have lost count of the amount of people who nothing to say at this point in an interview.  Make sure you do your research before you go.  Investigate the company website, check out their media coverage, ask people who have worked there before what the firm is like.  Compile a list of questions to ask – and take it with you to the interview.   At the end, when the interviewer asks if you have any questions you can pull out your list and refer to it.  If all your questions have been answered in the course of the interview you can say “well, as you can see I did come with a big list of questions for you, but you have answered them all already, thank you!”  It demonstrates that you have done your homework.   

 

 

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June 21, 2011 · 11:11 am

Using Social Networks for Job Hunting in PR

Socialmedia2
The world of recruitment is changing.  More employers and recruitment agencies are turning to social media to find PR talent.  If you are looking for a job in PR how should you be using social media tools to find your next role?

 

Facebook

I wouldn’t recommend having an open profile on Facebook.  Most people use Facebook for keeping in touch with friends, family and the occasional colleague and are more inclined to write things on their status updates that potential employers would not be impressed with.  If you are going to make your profile completely open stay away from status updates that say “I hate my boss”, “God, work is boooooring” or “completely hungover, cannot be arsed to go to work so am pulling a sickie”.

If your profile is secure employers can’t search for you, but that’s okay.  There are other ways to use Facebook to network.  There are a couple of groups you should join; PR Job Watch and The PR and Communications Network.  If you are not currently employed put a note up on the wall saying what your areas of experience are and what you’re looking for.  You can also have a look at the posts from employers who are looking to hire their next PR.

Twitter

First of all, sign up!  I am constantly amazed by how many PRs are still not on Twitter.  It’s an amazing source of breaking news and a brilliant way for you to network with your peers without having to step out of your front door.  Follow the right people. If you haven’t a clue who they are then this list of social media power players should help.  You should also follow some PR recruitment agencies who will regularly tweet their jobs (Unicorn Jobs is @UnicornJobs) Then get yourself known.  Tweet regularly and retweet other people’s comments when you think they may be useful.  Once you are part of the PR tweeting community you are much more likely to be approached by a recruiter about a new role.  You could also follow the hashtags #PR and #PRjobs which will throw up a surprising amount of jobs that you won’t see advertised elsewhere.

LinkedIn

This seems to be the tool that most people are confused about.  LinkedIn is probably the most formal of all the networking sites and as such can be really useful when looking for new jobs.  Set up a profile making sure that you give details of all your past employment – it acts like an online CV and gives potential employers a chance to check out your skills and experience.  Unlike Facebook you should make your profile public, making it easier for recruiters and head hunters to find you.  Then connect like crazy.  Add everyone you have ever worked with, friends, family and acquaintances.  The more connections you have the more likely it is that a recruiter will be able to find you.  LinkedIn’s job search engine is worth a go too.  When you view the results concentrate on the ones that you are no more than two degrees away from – which means you know someone who knows the person who is hiring and will therefore have a better chance of being able to get in touch directly with the hiring manager.  You can also search for a specific company and see what jobs they currently have posted.  You will also be able to see their recent hires so if you are feeling brave you could get in touch with them and ask how they got their jobs there – if nothing else it might lead to a new connection.

 

 

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May 9, 2011 · 9:49 pm

Ten Tips for PR Applicants

Helpful tips
Three times a year I go through dozens of graduate applications for the Taylor Bennett Foundation PR programme.  Each time, I am dazzled by the research and care that have gone into filling in some of these forms.  However, I am also dreadfully disappointed and frustrated with others.

So, to help others not to make the same mistakes, here are my ten tips on what do when applying for a PR role.

1)      Don’t address your application to the wrong company.  Attention to detail is important to PR.  Addressing it to “Taylor Herring” instead of “Taylor Bennett” cost one graduate a place this time.

2)      Be polite.  If the company you have applied to bother to reply (and believe me, lots don’t) then take it on the chin and thank them for considering you.  Manners cost nothing.  Writing to tell them that they are WRONG and are making a HUGE mistake by not taking you on will make sure they remember you for all the wrong reasons.

3)      Avoid clichés.  If I had a pound for every time I have read an application with “I like to think out of the box” written on it, I’d be a very rich woman.

4)      If a form asks you to list your skills then saying “I’m punctual, honest and reliable” is both dull, and not particularly informative.   Surely no one would admit to be habitually late, dishonest and unreliable?

5)      If you are asked “Why does a career in PR appeal to you?” do not reply with;

  1. I hear the money’s good
  2. I really wanted to be a teacher/surgeon/porn star but couldn’t get the job I wanted so this is the next best thing
  3. Max Clifford is MY GOD
  4. I LOVE those Guinness Adverts and want to be able to create stuff like that
  5. I really want to be a journalist and think this might be an easy way in

6)      Don’t ignore the “name” box on an application form, seriously.

7)      Read the application instructions carefully.  If they ask for a CV and covering letter, then send a CV and covering letter.  If they ask for a completed application form, then send a completed application form.  If they ask for 400 words on why you’d be a great PR, then send 400 words on why you’d be a great PR.  Instructions are there for a reason so follow them.

8)      Ignore word counts at your peril.  If an application for asks for 100 – 200 words on a particular subject then make sure you write a minimum of 100 words and a maximum of 200.  Being able to follow such basic instructions is a good indication of whether you’ll be able to follow instructions once you have the job.

9)      Don’t submit your application after the deadline.   And if your application is rejected because it’s late, don’t send a begging email asking them to consider it anyway.  If you want it to be considered, get it in on time.  There is no excuse.

10)   Avoid saying “I work well in a team, but also on my own”.  Yawn. 

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April 12, 2011 · 12:15 pm

Why be a PR mentor?

Mentor

Since 2008, Taylor Bennett has set out to address the lack of ethnic diversity in the PR industry with an innovative PR training and internship programme.  For ten weeks, six black and minority ethnic graduates are given intensive PR training, work-based experience  and career guidance.  They also get to meet industry professionals from a range of in-house, agency and media organisations.  It is a fabulous scheme and in 2010 it won the Lord Mayor’s Dragon Award for Social Inclusion , which we are very proud of.   Previous participants have already started successful careers in communications in firms which include Edelman, Brunswick, Cantos, Racepoint Group, MS&L, Freud, Talk PR, London Thames Gateway, Macbeth Media Relations and the Olympic Legacy Company.  The success of the scheme means that by the end of 2011, nearly 50 graduates will have passed through the programme and that leaves us with a dilemma.

Until now, we have offered each of the interns personal career guidance, not only while they’re on the programme, but as they enter their careers and beyond.  However, it is becoming increasingly difficult to do this.  We are a small organisation and while I adore all our interns, there are not enough hours in the day for me to run the programme, and to continue to support them regularly once they leave us.   So, we are appealing to the PR community to step forward and act as mentors to these graduates – not only as they embark on their first PR roles, but throughout the lifetime of their careers.

Several PR practitioners have already put their hands up for this opportunity.  We try to partner the mentors with grads we think will get the most out of their advice, and then ask that they try to meet up once a month for coffee to discuss their career aspirations.  The rest of the time they are available by phone and email to answer questions and offer advice.  We hope therefore that it is not too time-intensive, but that it gives the grads someone to turn to when they have a career question or issue.

Mentoring can be very rewarding.  It gives you the opportunity to see a mentee progress and grow as a person.  It also allows you to develop your management and training skills.  Which gives you the chance to self-reflect – making sure that you regularly audit your own skills and professional development. It should also enrich your working experience.  By keeping tabs on what junior people in the industry are up to, it enables you to keep your finger on the pulse of what’s new and should enhance your professional image.

For the mentees, it helps them to develop those all important networking skills and to gain a different perspective on how the profession works.  It should give them confidence to speak to people more senior than them, teach them how to work towards goals, and give them experience of handling constructive criticism.  In turn we hope that this will fire up their enthusiasm for the industry and inspire them to apply for jobs, and then develop their communications careers.

Our current mentors are:

Lisa Quinn, Taylor Bennett
Lily Lazarevski, Cut Communications
Nicky Rudd, Padua Communications
Nina Arnott, McDonalds
Sharon Chan, Consolidated PR
Magda Bulska, CHA
Howard Jones, CC Group
Chris McCafferty, Kaper PR

 

We are currently on the hunt for seven more mentors.  Ideally you will have experience in the following sectors, but we are very open to anyone who has an interest in volunteering. 

Fashion/beauty
Financial PR
Consumer
Digital
Charity
Professional services (particularly law)

You don’t need to be particularly senior, although you’re very welcome if you are, but ideally should have some experience of managing junior members of staff.

If you would like to volunteer as a mentor, please email

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