Tag Archives: careers

Using Social Networks for Job Hunting in PR

Socialmedia2
The world of recruitment is changing.  More employers and recruitment agencies are turning to social media to find PR talent.  If you are looking for a job in PR how should you be using social media tools to find your next role?

 

Facebook

I wouldn’t recommend having an open profile on Facebook.  Most people use Facebook for keeping in touch with friends, family and the occasional colleague and are more inclined to write things on their status updates that potential employers would not be impressed with.  If you are going to make your profile completely open stay away from status updates that say “I hate my boss”, “God, work is boooooring” or “completely hungover, cannot be arsed to go to work so am pulling a sickie”.

If your profile is secure employers can’t search for you, but that’s okay.  There are other ways to use Facebook to network.  There are a couple of groups you should join; PR Job Watch and The PR and Communications Network.  If you are not currently employed put a note up on the wall saying what your areas of experience are and what you’re looking for.  You can also have a look at the posts from employers who are looking to hire their next PR.

Twitter

First of all, sign up!  I am constantly amazed by how many PRs are still not on Twitter.  It’s an amazing source of breaking news and a brilliant way for you to network with your peers without having to step out of your front door.  Follow the right people. If you haven’t a clue who they are then this list of social media power players should help.  You should also follow some PR recruitment agencies who will regularly tweet their jobs (Unicorn Jobs is @UnicornJobs) Then get yourself known.  Tweet regularly and retweet other people’s comments when you think they may be useful.  Once you are part of the PR tweeting community you are much more likely to be approached by a recruiter about a new role.  You could also follow the hashtags #PR and #PRjobs which will throw up a surprising amount of jobs that you won’t see advertised elsewhere.

LinkedIn

This seems to be the tool that most people are confused about.  LinkedIn is probably the most formal of all the networking sites and as such can be really useful when looking for new jobs.  Set up a profile making sure that you give details of all your past employment – it acts like an online CV and gives potential employers a chance to check out your skills and experience.  Unlike Facebook you should make your profile public, making it easier for recruiters and head hunters to find you.  Then connect like crazy.  Add everyone you have ever worked with, friends, family and acquaintances.  The more connections you have the more likely it is that a recruiter will be able to find you.  LinkedIn’s job search engine is worth a go too.  When you view the results concentrate on the ones that you are no more than two degrees away from – which means you know someone who knows the person who is hiring and will therefore have a better chance of being able to get in touch directly with the hiring manager.  You can also search for a specific company and see what jobs they currently have posted.  You will also be able to see their recent hires so if you are feeling brave you could get in touch with them and ask how they got their jobs there – if nothing else it might lead to a new connection.

 

 

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Will a more creative approach get you that job in PR?

Hire me t shirt Recently, Lexis PR was accepting applications for its graduate scheme.  Among them, one grad sent a box of cupcakes to show that they stood out… and Lexis’ HR team tweeted about it.

This isn’t the first time I’ve come across less conventional job applications.  In the past I’ve had a graduate send me a tea bag with their CV “so that you can have a nice cuppa while you read about my experience”.   More recently, one of our Taylor Bennett Foundation alumni, Nahidur Rahman, wrote a blog post on why a PR firm should hire him, and Racepoint Group snapped him up.

Last September we featured Graeme Anthony in esPResso with his CVIV.  It did the rounds on Twitter and came up trumps as he’s now working at Frank.  Similarly, Stephen Waddington has written a post featuring Laura Tosney at 33 Digital and her (frankly, amazing) animation that clinched the job for her there.

A few of our ex-interns took part in an online chat on the Guardian website about social media careers.  This led on to a discussion about how to make themselves stand out.  Alan Parker of Golin Harris suggested something quirky might work.  “I once had a candidate send me a shoe in a shoebox with his CV” he told me, “so that they can get a foot in the door”.

On Twitter, I floated the idea of a CV printed on a tea-towel (inspired by all the Royal Wedding merchandise I can see creeping up on us).  Responses ranged from “It’s novel, it deserves an interview at least” from the MD of Rise PR, Paul Alan  to “that’s just weird” from communications officer, Emma Jackson Stuart and “creativity in an application isn't generally welcome in the public sector! It’s better to sell yourself based on examples.” From Adam Fairclough.

Which just goes to show, sending a more unusual job application can work, but you have to be careful who you target with your creative approaches.

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Dealing with January Blues

Sad As more and more firms extend their Christmas closing hours, it can feel like you’ve been out of the office forever.  Lots of people feel a bit blue in January.  Summer holidays are a while away, the excitement of Christmas and new year are over, it’s cold and dreary and you have a nasty cough – although maybe that last bit is just me.

Don’t be downhearted though.  January needn’t be all doom and gloom.  See it as a fresh start – a time to set yourself new challenges and deal with things that you have been putting off for ages.  2011 could be the year that you stop procrastinating and get on with things.  Make it the year that you make things happen.

Firstly, catch up with your emails from over the festive period and make a concerted effort to file away those you need to keep and delete any unwanted messages.   Then make a to-do list and actually DO the things on it.  That means calling that really annoying girl in accounts who has been asking you for invoicing details for months.  Suck it up, it won’t be as bad as you think.

Dig out last year’s appraisal form and check what was set as your goals for the year.  Have you achieved them?  Have you even *started* to achieve them?   Now’s the time for a plan of action.  Set the wheels in motion – book relevant training courses, speak to your manager about taking on extra responsibilities, brainstorm with colleagues to come up with new and inventive ways of keeping costs down.  Make sure you there will be no reason not to promote you or give you a pay rise this year.

Most people spend a fair few hours at work so it’s important that you want to be there.  One of the easiest ways to enjoy your work is to be friends with the people you work with.  If you’re not a naturally social person try and push your boundaries a little by arranging to go for a drink with some colleagues, and offering to help them out if they have a heavy work load.  Having friendly, encouraging colleagues can do wonders to lift your mood.

If you have been bumbling along in your job for ages and are bored, do something about it.  You shouldn’t be dreading going back to work after the Christmas break so if you found yourself having to drag yourself into the office, now’s the time to look for a new role.   After the austerity measures of last year many companies are loosening their purse strings and are hiring again, so polish up your CV, brush up your interviewing techniques and start reading the job ads.

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Working from Home

  Working from home

As employers become more relaxed about flexible working practices, many more people are finding that they can work from home.  For some jobs, a phone line, laptop and internet connection is all that’s needed, so the option to commute from your bedroom to your workspace instead of a long journey in a car or on a train is very appealing.

Working where you live can be beneficial for both employee and employer.  If you focus, you can get more done.  There are less likely to be distractions from colleagues and you can get on with the task in hand.  You will spend less money – no daily breakfast coffee or sandwich from Pret, and you may save on the commute.   You also get to spend more time with your family (or flatmates!).  If an average commute is two hours a day, that’s 10 hours a week you get to spend doing something more constructive.  The bottom line is that working from home makes you more productive.  Rescue Time’s research in 2009 may have only been a small sample, but gives us a good idea of the levels of productivity that can be achieved by not being in an office.

Of course it’s not all sweetness and light.  There are downsides too.   The lines between work and home can get blurred and it can be difficult to switch off.  You may also find that you get a bit lonely and there is a danger you will fall into the laziness trap.  From an employer’s point of view it can be frustrating if you don’t feel your staff are pulling their weight at home, and that they are not instantly available for a meeting.  But there are things you can do to make sure working from home works well for both you and your employer.  I work from home three days a week and my husband works from home permanently so I am very familiar with the pitfalls.  Here’s my top tips for how to work at home effectively:

1)      Have a separate work area.   If at all possible, a separate room is the way to go.  Somewhere where work is work, so that your home life remains separate to your job, is a good idea.  In my case, my husband works in the spare bedroom and I have a desk in the living room.  We don’t speak for most of the day – we work for different companies and when we are working, we are working.  

2)      Don’t turn the telly on.  Ever.  It is tempting.  Hours of fun with Homes Under the Hammer and This Morning may seem like a good idea, but believe me it’s not.  You may think you can work effectively with the TV on in the background, but it is a distraction.  You are not a student, you are being paid to work.  The radio or some quiet music is a better option.

3)      Make time for lunch.  We all know it’s important to take breaks when you’re working.  Having a lunch break is a good start.  It doesn’t have to be a whole hour, but twenty minutes away from your computer screen is a good idea.  Make sure your colleagues know when you are away from your desk and when you will be back.  If you can, set your phone to do not disturb.

4)      Make sure your colleagues know when you are available and when you aren’t.   People who work from home often feel guilty and are concerned that their boss and colleagues are suspicious that they’re not working hard enough, and as a result work much longer hours than they would if they were in the office.   Your colleagues may not be keen on you working from home, particularly if it’s not a common occurrence at your firm.  They may resent the flexibility you have and be suspicious that you are actually sat in your nightie in front of Trisha scoffing shortbread biscuits instead of actually working.   Make it clear that you will be working from x o clock to y o clock and will be taking a half an hour for lunch at a particular time.  

5)      Have a decent chair.  Back pain will make you unproductive and resentful.

6)      If you have children, make sure you make proper arrangements for child care.  Many employers now will insist that you send them to nursery or a childminder while you are working, which is fair enough.  But a few lucky people have employers that are a bit more flexible and allow them to work slightly odd hours in order to be there for their children – so they may allow you to work in the evenings instead of 9 – 5 for example.  Whatever your arrangements, make sure your employer is aware and happy with them.

7)      Get dressed.  I have made this mistake.  Got out of bed, read emails on my Blackberry and then logged straight in on my laptop to start replying to messages.  Before I knew it, it was lunch time and I hadn’t had a shower or got dressed.  Even more embarrassing is when you have to open the door to the postman still in your dressing gown.  You would never go into the office in your PJs so take some time to get yourself groomed and dressed.

8)      If you are sick, you are sick.   Let your boss know.  Turn your out of office on and go to bed. 

9)      Don’t take advantage.  Don’t assume that just because you are at home you can swan off to pick the kids up from school or go to the hairdressers in the middle of the afternoon.  You  wouldn’t do that if you were sat in the office would you?  Ask your bosses permission to finish early or start late.   You are still employed, just in a different environment.  Of course different rules may apply if you are freelance and paid for a piece of work rather than hours worked – in that case it’s up to you when you work and when you don’t.  If you don’t finish the work  you don’t get paid.

10)   Use technology.  Email and remote access to computers are a fantastic way to keep on top of things, but don’t forget the phone.  Many of us would much rather write an email than speak to someone but you could be missing a trick.  Hearing a friendly voice will stave off loneliness, and help you to build relationships with your colleagues.  By not being in the office, you may miss out on the banter so it’s important that other people realise you are still part of the team.

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25 Things to Avoid Doing at Work

Want to know how to avoid winding up your colleagues?  Discover your irritating work habits and make work life easier for everyone.  Here’s my quick and easy guide to what not to do:

1)      Don’t eat smelly food in the office.

2)      Don’t shout into your phone.

3)      Don’t worry about other’s people’s time keeping.  Make sure you get to work and meetings on time, let other people’s bosses worry about them getting there.

4)      Don’t use your mobile/Blackberry/smart phone in meetings.

5)      Don’t take credit for other people’s work.

6)      Don’t come into the office when you’re sick, spreading your germs won’t make you popular

7)      Don’t blame others for your mistakes.

8)      Don’t sit on a task all day then ask a member of your team to do it five minutes before the end of the day.

9)      If you’ve set a deadline for a piece of work, don’t ask for it repeatedly BEFORE the deadline.  What’s the point of a deadline if you’re going to nag for it earlier anyway?

10)   Don’t miss a deadline.

11)   Don’t interrupt.  Give others a chance to speak.  Don’t speak over other people or ignore them completely.  You may like the sound of your own voice but your colleagues will find it pretty grating.

12)   Don’t use endless management speak.  Thinking outside the box is SO last year.

13)   Don’t  allow your parents, friends or partner to call you endlessly at work – particularly if you work in an office where there are no direct lines.  It’s irritating having to take messages from your husband every fifteen minutes.

14)   Don’t be consistently late.  A one off is a one off – everyone oversleeps or gets stuck on a defective train now and then.  But five minutes late EVERY morning is disrespectful and annoying.

15)   Don’t shout across the office at people.

16)   Don’t belittle colleagues and if you have to tell someone in your team off, do it in private.

17)   Don’t talk on the phone with your mouth full of food.

18)   Don’t expect other people to make you cups of coffee if you’re not willing to return the favour.

19)   Don’t leave the printer jammed with paper for someone else to sort out.

20)   Don’t put the empty milk carton back in the fridge.

21)   Don’t say you understand something when you don’t.

22)   Don’t expect everyone to drop what they’re doing to do something for you, unless it’s an absolute emergency (and then be nice about it).

23)   Don’t make a mess in the staff kitchen and leave it for someone else to tidy up.

24)   Don’t leave the toilet roll holder empty.

25)   Don’t send unnecessary emails.  Pick up the phone, or talk face-to-face, once in a while.

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