If you’re looking to break into PR, one of the easiest ways to build a network online and raise your personal profile is to write great content and share it on social media.
The trick is to write content that other people will want to share, and the easiest way to get someone to share something is to write something about them. This may involve a bit of legwork first – asking for quotes from various people – but you might be surprised at how generous PR folk are when it comes to giving comments. Continue reading